When you lease your own network number and have unlimited ‘KEYWORDS’ then that is known as Dedicated Short Code. It is very important for any business with a well known brand to have its own short code. Dedicated Short Code is brand friendly and convenient.

You can take it with you wherever you go only if you lease your own code. It gives a better user experience. There are a few fees applied when you have your own dedicated short code, for which you first need to choose whether you want a random or vanity code.

Setting up a short code is a lot of work, which usually takes up to 10 weeks to get approved. Usually there is only a one time set up fee for someone to help you apply for the code and who also checks it through testing all the way to certification.

Features of Dedicated SMS short code (Managed Service) are as follows:

• Unlimited Primary Keywords
• Re-sell keywords on your number
• Fully Branded control panel with three level of access (Reseller, Sub-Admin, User) .
• Complete Reporting .
• Change replies as many times you want
• One free sms for every incoming SMS (for auto-reply).
• Check reports from your own domain (e.g. http://sms.yourdomain.com)
• Instant response and real time reporting
• Free domain name and hosting
• API to receive SMS directly in to your application.

Example 1:

A Coffee shop owner rents the dedicated short code with unlimited keywords on our short code 6700233.
A customer from the coffee shop who would like to send through a comment or complaint, can send a SMS message to 34789. The first word of the message would be the customers comment e.g. "Coffee